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Online Training

Writing a Successful Newsletter

This short eLearning course will ensure your newsletter emails stand out and adhere to best practice to avoid being a nuisance.

Available languages: English, French & Spanish

Twitter: #RICStraining

Course Duration:
Enrollment Duration: 90 Days
Venue:
Online
CPD:
0,5 hours formal CPD
Only
£15 + VAT

Overview

Newsletters involve specific editorial and graphic rules, as well as technical and legal constraints. Being able to master these will help your emails stand out and avoid being swiftly deleted.

This course demonstrates the step-by-step process for designing and implementing an effective newsletter.

Learning Objectives

  •  Define the regularity and headings of your newsletter according to your objectives
  •  Understand the legal regulations that apply to your distribution list
  •  Identify and use the criteria to encourage recipients to open your newsletter and to facilitate quick reading
  •  Select an appropriate distribution method

Programme

This e-learning course contains the following:

  1. Defining your project: the objectives of a newsletter
  2. Identifying and using the criteria to encourage recipients to open your newsletter
  3. Using the rules to facilitate quick reading
  4. Optimising your choice of newsletter distribution methods
Only
£15 + VAT